Traditionally, small business owners were not given much hope from the onset of opening their business. ‘95% of all small businesses fail within the first five years, many within their first year of business’. With statistics like that, it takes a strong constitution and an equally strong entrepreneurial... 

When you hear the term ‘guerilla’, you may automatically think of the term as it’s used in warfare, small bands of soldiers performing surprise raids on enemy camps. The term guerilla marketing has been around since 1984, when Houghton Mifflin wrote the first book about it. Today, Jay Conrad Levinson... 

Direct response advertising is a marketing technique with one purpose in mind. As the name implies, you want a direct response from the consumer. The aim of direct response marketing is to produce an action from the customer. This can be to make a phone call, sign up for a service, request a brochure,... 

Advertising on billboards is big business and has been for many decades, gaining its popularity as the nation began driving. Every year companies spend over $5 billion dollars on billboard advertising. If they’re done right, they attract the attention of thousands of passing motorists and can leave... 

When you spend money on advertising, you’re making an investment in your business. You’re banking on the dollars you’re spending being able to increase your business and ultimately, your sales and your bottom line profits. If you’re not careful, though, money spent on advertising can drain your... 

Sales! – This word can bring memories of a person’s worst or finest moment.  If you are considering the possibility of going into a sales related job then you can use this article as a guide that will tell you more about the world of sales and how you can overcome the many obstacles you will...